2025

Identity, Illustration

Goose Collective approached me to create a visual identity that reflected their personality as a full-service creative studio built around storytelling, strategy, and strong visuals. They wanted the brand to feel playful and approachable without losing its sense of professionalism.

The result leans into bold color, hand-drawn details, and whimsical illustrations to create a distinctive, fresh presence within their local market. Incorporating the brand’s letterforms as illustrative elements across the logo and supporting graphics adds a layer of consistency and reinforces the studio’s creative voice.