Finlandia University, 2023

Marketing Collateral, Print, Copywriting, Strategy

I was asked to refresh a lead brochure for the Admissions team aimed at prospective students, a piece that introduces the essentials of university life and highlights key offerings. I wanted to move away from the text-heavy layout and small photo montages of the original, and instead create something that felt fresh, inviting, and better suited to a younger audience.

To do this, I streamlined the copy into clear, easy-to-digest sections, paired it with bold, clean photography, and used icons and infographics to communicate information visually. The result is a brochure that feels more engaging and approachable, while still delivering important details in a concise, student-friendly way.