2025

Identity, Illustration

The Forager & The Baker is a small-batch granola brand handcrafted in Michigan’s Keweenaw Peninsula. The goal was to create a visual identity that captured the product’s artisanal, handmade character while remaining flexible across packaging and labels.

I used an analog-to-digital process of hand-lettering the typography and carving the mark as a linocut print before refining it digitally. This approach preserved the tactile, handcrafted feel of the brand while ensuring clarity and consistency across applications.