KAC - unselected concept

KAC, 2026

Logo/Brand Design, in collaboration with Goose.

An unselected concept for KAC, a outdoor recreation company offering guided mountain bike & kayak tours, instruction, and rentals. Looking for a brand refresh, they wanted to part ways with the classic, rustic feel many outdoor brands gear toward, and lean into warm nostalgia & 70’s surf culture. The goal of this direction is to convey warmth, nostalgic familiarity, & old school adventure.

While this concept wasn’t selected, it remains one of my favorite explorations of the project.